Our Story
Built on Belief in Exceptional Talent.
Mission
We Don't Just Manage Careers. We Build Them.
Elite Lohi was born from frustration with an industry that too often leaves talent without direction, support, or fair representation. We set out to change that — building a platform where talent is genuinely nurtured, coaches are properly valued, and brands get access to the best people in the business.
Today we work with models, athletes, performers, influencers, photographers, videographers, and hair & makeup artists across the UK and beyond. Our coaching roster spans performance, brand strategy, runway, and career development — all bookable in minutes.
500+
Talents on the platform
120+
Expert coaches
£2M+
Talent earnings facilitated
98%
Client satisfaction rate
What We Stand For
Principles That Drive Everything.
01
Radical Transparency
No hidden fees, no vague contracts, no surprises. Every commission rate, every booking term, every expectation — stated clearly from day one.
02
Talent First
Every decision we make starts with one question: is this good for the talent? If the answer is no, we don't do it. Full stop.
03
Excellence as Standard
We hold ourselves and our talent to the highest professional standards — because the brands and clients we work with expect nothing less, and neither do we.
04
Long-Term Thinking
We're not here for a quick booking. We're here to build careers that last — through coaching, mentorship, and the kind of representation that compounds over time.
The Team
The People Behind Elite Lohi.
A small, focused team with deep roots in talent management, sports performance, and the creative industries.
Amara Osei
Founder & CEO
Former model turned talent strategist. Amara founded Elite Lohi after a decade in front of the camera — and a growing conviction that talent deserved better.
Daniel Whitmore
Head of Coaching
Ex-professional athlete and certified performance coach. Daniel oversees our coaching roster and ensures every session on the platform meets Elite Lohi's standard.
Priya Nair
Head of Brand Partnerships
With a background in luxury brand marketing, Priya leads our relationships with the agencies, directors, and brands who hire talent through the platform.
Get in Touch
Let's Talk.
Whether you're talent looking to join, a coach wanting to list, or a brand with a project — we'd love to hear from you.